RESPONSIBILITIES:
Content Creation and Management:
Create and manage engaging social media content across all major platforms and monthly email campaigns, including newsletters.
Collaborate with departments to develop social media content and email campaigns.
Align organizational needs with a digital marketing strategy and action plan.
Work with departments to tell authentic stories and provide relevant marketing data.
Develop video shorts, interactive posts, and eye-catching ads to drive engagement.
Build social media templates and maintain a repository of videos, images, and brand templates.
Marketing Strategy and Execution:
Develop and maintain the annual editorial and marketing calendar.
Utilize email funnels, drip campaigns, scheduled posts, blog posts, and automations to guide the customer journey.
Advertise effectively on YouTube, LinkedIn, Instagram, TikTok, Google, and Facebook.
Manage the advertising budget and track campaign effectiveness.
Stakeholder Engagement:
Nurture stakeholder connections through social media and email campaigns.
Create an annual outreach to encourage Facebook and Instagram fundraising campaigns.
Track key metrics to improve strategies, evaluate channels, and increase market reach by recruiting, retaining, and reclaiming followers and email users.
QUALIFICATIONS:
Bachelor’s degree in digital marketing, communications, or related field.
Proficient in Adobe Premier, Photoshop, Canva, CapCut, Envato, and similar multimedia editing software.
Expert in using Act-On or similar tools for email marketing and automation, including drip campaigns.
3+ years as an advanced user of YouTube, LinkedIn, Instagram, TikTok, Google Ads, ChatGPT, and Facebook.
3+ years of experience in social media management, including audience growth, content creation, scheduling, and analytics.
3+ years in digital content marketing and advertising, including SEO, paid advertising, and display campaigns.
3+ years of experience working in a small, remote team environment is preferred.
Strong interdepartmental collaboration skills for developing social media and email campaigns, including e-newsletters.
Excellent writing and communication skills (writing samples required).
Skilled in graphic design for social media assets (samples and skillset activity required).
Self-starter with multitasking and workflow management abilities.
Effective communicator with team and stakeholders, able to ask questions and seek support as needed.
Proficient in using metrics to enhance storytelling and marketing reach.
Experience with social media fundraising campaigns is a plus.
To apply for this job please visit remotive.com.
