Social Media Manager

Overview:

About This Role

Boldin is not just a financial planning platform — it’s a movement. Social is where that movement becomes visible, shareable, and contagious.

The Social Media Manager is responsible for turning Boldin into a daily, high-value presence in people’s lives — creating content that sparks conversation, builds trust, and drives meaningful engagement across platforms.

This role sits at the intersection of storytelling, culture, data, and distribution. You will own and grow Boldin’s presence across YouTube, Facebook, Instagram, TikTok, X, and LinkedIn — with a mandate to double followers, create viral moments, and materially increase engagement and reach.

You will collaborate closely with Content, Video, PR, Brand, and Paid Marketing to ensure Boldin shows up consistently, intelligently, and memorably across every channel.

Key Responsibilities
Own and grow Boldin’s social presence
Manage and execute posting across YouTube, Facebook, Instagram, TikTok, X, and LinkedIn
Develop and maintain a cross-platform content calendar aligned with brand, product, and growth priorities
Ensure consistency in voice, tone, and messaging across all channels
Create high-performing, shareable content
Write and produce posts that educate, inspire, and spark conversation
Translate financial concepts into clear, compelling, culturally relevant content
Identify and execute on trends, formats, and narratives that drive virality
Partner with video and design to create engaging short-form and long-form content
Drive engagement and community
Actively manage comments, conversations, and community interactions
Build a sense of participation, not just broadcasting
Develop repeatable formats that encourage sharing, saving, and discussion
Optimize for growth and performance
Track and improve key metrics: follower growth, engagement rates, reach, shares, saves
Test and iterate on formats, hooks, timing, and messaging
Identify platform-specific strategies to maximize performance
Collaborate across teams
Work with Content Lead to translate editorial into social-native formats
Partner with Video Lead on YouTube and short-form video strategy
Coordinate with PR and Brand on campaigns, launches, and narratives
Align with Paid Marketing on amplification and testing
Support company leadership, amplifying thought leadership
Success reporting
Deliver weekly, monthly, and quarterly reports on traffic and funnel performance for social channels
KPIS + Targets

At least 2-3x growth in followers across all major platforms by year-end
3x++ increases in engagement rate (likes, comments, shares, saves)
Increased social-driven traffic and brand awareness
Creation of repeatable, high-performing content formats
Measurable contribution to overall brand and earned traffic growth
Qualifications
You are a storyteller, strategist, and operator — someone who understands how ideas spread and how to turn content into momentum.

You likely:

Deeply understand how social platforms work — not just posting, but distribution dynamics
Have strong instincts for what makes content resonate, spread, and convert
Are obsessed with clarity — especially when explaining complex topics simply
Care about helping people improve their lives, not just capturing attention
Think in narratives, not just posts
Balance creativity with performance data
Are culturally aware and tuned into trends without being gimmicky
Requirements
To succeed in this role, you must:

4+ years of experience in social media, content, or growth roles
Proven track record of growing and managing social media accounts with measurable results
Experience creating or directing high-performing content across multiple platforms
Strong writing and storytelling ability
Experience working with video content (short-form and/or YouTube)
Deep familiarity with social analytics and performance optimization
Strong understanding of personal finance, retirement planning, or willingness to rapidly build expertise
Ability to collaborate across teams and functions
Comfort using AI tools to enhance content creation and workflow
This is an individual contributor role with significant visibility and impact. You must be comfortable working closely with leadership while maintaining strong ownership over your craft.

Salary Range
$110,000 -125,000/annual DOE

We want to be as inclusive as possible in our hiring process. If you don’t have 100% of what we’re looking for, but feel like you’re pretty close to growing into the role — please still apply. If a candidate has only 80% of the skills but a fantastic attitude and perspective, they might be the perfect fit.

Boldin values the unique perspectives and contributions of all individuals and we strive to foster a diverse and inclusive culture. We encourage applications from individuals of all backgrounds, including and not limited to people of any race, ethnicity, or national origin, individuals with differing abilities, members of the LGBTQ+ community, veterans, gender minorities, women and people from underrepresented communities.We are committed to providing reasonable accommodations for applicants with differing abilities throughout the recruitment process. If you require any accommodations, please let us know, and we will work with you to meet your needs. We are committed to fostering an environment where everyone can bring their authentic selves to work. If you are comfortable doing so we invite you to share your preferred pronouns in your application.

Tagged as: social media manager