Description:.What you’ll be doing:
Implement digital ad campaigns across social ad platforms including Meta Business Manager, X (Twitter) Ads Manager, LinkedIn Campaign Manager, Snapchat Ads Manager, TikTok Ads Manager and others based on the media plan provided
Ensure campaigns meet and exceed client KPIs through campaign setup, management, and ongoing optimizations
Provide data-driven strategic insight and recommendations to campaign teams
Create and deliver regular reporting that demonstrates campaign performance to goal
Work with the media planning team to develop campaign strategy and onboarding plans along with recommendations on budget shifts to drive outcomes
Participate in select customer and partner agency phone calls
Stay up-to-date on paid social industry trends and political & advocacy requirements
Our ideal candidate will have the following:
Bachelor’s degree in marketing, business, communications, or related area OR relevant work experience
Minimum 2 years’ relevant experience executing and optimizing digital paid ad campaigns
Meta Certification as a Media Buying Professional (410-101)
Hands-on knowledge of social media buying platforms such as Meta, X (Twitter), LinkedIn, etc.
Basic understanding of Google Analytics 4 and Google Tag Manager, and pixel implementation across social media platforms
Knowledge and experience using reporting dashboards and software
Strong Excel/Google Sheets skills
Strong ability to stay organized and focused while managing high volumes of detail-oriented work
Excellent verbal and written communication skills
Strong interpersonal skills, and the ability to function well in a collaborative, team-oriented environment
Strong organizational skills and flexibility to efficiently handle multiple tasks simultaneously
Critical thinking skills to interpret client needs, identify real-time solutions, and suggest and implement campaign optimizations
Ability to assess priorities, make informed decisions, and effectively communicate and collaborate with internal teams and external stakeholders
Curiosity for the use of AI and automation tools to help streamline processes and improve output
Ability to follow established processes and proactively communicate when adjustments are needed.
To apply for this job please visit myjobs.adp.com.
