Growth & Marketing Lead (Hands-On, Part-Time) | Remote

Remote
10–20 hours/week
$35/hour + performance-based bonus
6-month contract with clear path to leadership

About Hello, Bundle

Hello, Bundle is a fast-growing, profitable parental leave company on a mission to help all parents take the parental leave they deserve. We support families navigating complex state, federal, and employer leave programs, and we are launching software to make this process clearer, more accessible, and more equitable.

We are mission-driven to our core. We make growth decisions based on impact, not just revenue, and we’re building for long-term trust, not short-term wins.

The Opportunity

We’re hiring a Growth & Marketing Lead to help launch and scale our new software platform.

This is not a fractional CMO or advisory role. This is a hands-on builder role for someone who wants to own execution, experiment thoughtfully, and co-build strategy alongside the founder.

You’ll work directly with Hello, Bundle’s founder and CEO, Linzay Davis, co-owning growth and marketing from the ground up. This role is ideal for someone who wants meaningful, flexible work and real ownership without the red tape of traditional corporate environments.

Over time, this role is expected to grow into Head of Growth / VP of Marketing / CMO, depending on company growth and mutual fit.

What You’ll Own & Build

Platform Launch & Growth Execution

• Help lead the launch of Hello, Bundle’s new software platform

• Personally build and execute launch campaigns across email, funnels, and partnerships

• Write and ship emails and lifecycle messaging to our robust and fast-growing list (we use Flodesk)

• Translate strategy into clear, executable plans, and then run them

End-to-End Funnel Ownership

• Own acquisition and conversion funnels end-to-end

• Build and refine funnels that prioritize clarity, trust, and high-intent parents

• Identify drop-off points and run fast, thoughtful experiments to improve conversion

• Optimize for quality, readiness, and long-term impact, not vanity metrics

Growth Strategy & Experimentation

• Test new growth channels (organic, partnerships, referrals, paid social, job boards, ambassadors)

• Help determine when and how to layer in paid acquisition

• Analyze performance data and turn insights into action

• Move quickly: test → learn → iterate → double down

Narrative, Experience & Trust

• Help clarify and strengthen Hello, Bundle’s story across channels

• Ensure parents clearly understand:
  • Who we help

  • How we help

  • Why our approach is different

• Treat the parent experience as sacred. We work with new and expecting parents in one of the most vulnerable, unknown times of their lives. Every touchpoint should reinforce trust, clarity, and care.

Systems & Scalable Infrastructure

• Help build repeatable, lightweight marketing systems from the ground up

• Work within our proprietary CRM and email systems built to support our parental leave management platform

• Document what works so growth becomes repeatable, not dependent on one person

How We Approach Growth (Important)

We are mission-first, always.

You’ll help us grow intentionally, prioritizing work that helps more parents access paid parental leave. We’re not interested in growth for growth’s sake. We are interested in trying smart, thoughtful ideas that move the mission forward, even if they’re imperfect or experimental.

If that excites you, you’ll thrive here.

Who You Are

This role is a great fit if you are:

• A self-starter who doesn’t need structure, hand holding or permission to move

• Nimble, proactive, and excited to get meaningful work done without layers of red tape

• A strategic thinker and hands-on executor

• Comfortable testing ideas, learning fast, and iterating in real time

• Energized by early-stage environments where you can try new things and see immediate impact

• Passionate about supporting moms and advancing parental leave equity in the U.S.

• Available Pacific Time business hours for meetings and real-time collaboration

Bonus (not required):

• You’re a mom or caregiver who has navigated parental leave personally

• You’ve stepped away from a traditional career and want to re-enter on your own terms

• You’ve worked in tech, startups, marketplaces, education, or service-based platforms

What We Offer

• $35/hour + performance-based bonus

• Fully remote with a flexible schedule.

• 6-month contract with a clear path to a full-time leadership role

• Direct partnership with the founder and real influence over strategy

• The opportunity to be our first marketing hire and build the sales + marketing strategy and team from the ground up

• A fast-growing, profitable, mission-driven, all-female company disrupting the parental leave space. And yes, you could absolutely call us a tech startup

• A genuinely family-first culture (always)

How to Apply

We care far more about how you think and execute than about perfect resumes.

If this role excites you, we’d love to hear from you.

Email us your resume and a short note explaining why this role excites you, why you’d be a good fit, and how you learned about Hello, Bundle and this role at linzay@hello-bundle.com. Please use the subject line: Growth & Marketing Lead Candidate