We’re Hiring: Marketing Manager – Digital & Offline | NGN 700-800K Monthly

Work Mode: Onsite

Are you a results-driven marketer with experience in both digital and offline channels? We are looking for a Marketing Manager – Digital & Offline to lead integrated marketing strategies across West African markets. This role focuses on driving brand visibility, customer acquisition, and revenue growth through innovative campaigns, partnerships, and modern marketing technologies.

Key Responsibilities:
– Digital Marketing: Plan and execute campaigns across social media, search, display, website, and messaging platforms. Optimize paid campaigns on Meta, Google, TikTok, LinkedIn. Monitor digital metrics, SEO, and online brand visibility. Leverage AI tools for campaign efficiency and creative performance.
– Offline & Field Marketing: Manage on-ground activations, promotions, market surveys, and community engagement. Work with distributors, resellers, and partners to drive local marketing initiatives. Align offline activities with digital campaigns.
– Sales Collaboration: Support Sales with lead generation, promotional materials, and campaign coordination. Track marketing contributions to sales performance.
– Leadership & Budgeting: Lead internal teams, freelancers, and agencies. Plan and manage budgets. Monitor market trends and competitor activity, reporting insights to senior management.

Requirements:
– Bachelor’s degree in Marketing, Business, Communications, or related field
– 5+ years marketing experience, with 2+ in a managerial role
– Strong understanding of West African consumer markets and marketing channels
– Proven experience managing budgets and performance-driven campaigns
– Excellent collaboration, leadership, communication, and project management skills

Nice-to-Have:
– Experience across multiple West African countries
– Background in FMCG, fintech, telecom, e-commerce, or startups
– Familiarity with AI tools like Canva AI, Meta Advantage+, Google Performance Max, Runway, Pictory
– Exposure to CMS platforms like WordPress

📩 Apply Now: Send your CV