Description: Responsibilities:
Email Planning and Strategy
Develop and execute email marketing strategies aligned to brand/genre objectives, audience segments, and KPIs.
Collaborate with Brand/Genre leads to ensure each campaign speaks to the appropriate segment, supports the full consumer journey and aligns to overall brand/genre identity.
Brief creative teams with clear campaign objectives, audience context, and performance goals to ensure effective execution.
Identify opportunities to enhance engagement through dynamic content, segmentation and personalization.
Stay up-to-date on industry best practices, competitive intelligence, and performance metrics to ensure email marketing strategy is best-in-class.
Performance and Optimization
Monitor performance metrics and proactively identify optimization opportunities.
Develop and deliver recurring reporting, including insights and actionable recommendations.
Implement test-and-learn strategies to continuously improve performance.
Qualifications:
Expert-Level Iterable Proficiency: Proven “hands-on” experience managing the full lifecycle within Iterable-including building complex journeys, template creation, rigorous QA, and deployment.
End-to-End Program Ownership: Ability to independently manage a high-volume email program (~30+ sends/month), from briefing creative and managing handoffs to ensuring technical execution is flawless.
Strategic Data Analysis: Advanced ability to go beyond “exporting numbers” by translating performance metrics into actionable optimization strategies and long-term program growth.
Technical Data Fluency: Deep understanding of CDP architecture and data schemas to ensure segments and triggers are technically sound.
Operational Agility: Experience thriving in complex, multi-brand environments; comfortable navigating platform migrations and collaborating cross-functionally with Creative, Editorial, and Engineering teams.
Detail-Oriented Execution: A “no-mistakes” mindset with a high level of reliability in fast-paced, high-stakes deployment schedules.
Preferred Experience (The “Big Plus”)
Industry Background: Direct experience in the Entertainment, SVOD, or Subscription space.
Migration Experience: Previous experience assisting with or managing a “reset” or migration within an ESP/marketing automation platform.
To apply for this job please visit cellainc.com.
