Description: Responsibilities
Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, and TikTok.
Create high-quality content including graphics, videos, photography, and written posts using tools like Adobe Photoshop and Canva.
Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting schedules.
Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitive activity.
Implement targeted advertising campaigns on Facebook Advertising and other platforms to maximize reach and engagement.
Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign performance and optimize strategies.
Foster relationships with influencers, media outlets, and community members to enhance brand visibility through public relations efforts.
Conduct keyword research for content optimization and SEO purposes to improve organic search rankings.
Oversee branding consistency across all digital channels while maintaining a vibrant online voice that resonates with our target audience.
Collaborate with cross-functional teams including marketing, design, sales, and customer service to ensure cohesive messaging.
Skills
Proven experience in social media marketing with a strong portfolio of successful campaigns.
Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, Canva and the Adobe Creative Suite for content creation.
Strong understanding of social media management platforms like Hootsuite and Buffer for scheduling and analytics tracking.
Knowledge of SEO best practices, keyword research techniques, and web analytics tools including Google Analytics.
Skilled in video editing and photography to produce engaging multimedia content.
Excellent proofreading skills ensuring all content is accurate, on-brand, and compelling.
Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
Strong relationship management skills with the ability to collaborate effectively across teams and external partners.
Familiarity with e-commerce platforms and digital marketing strategies that drive online sales growth.
Knowledge of public relations tactics to enhance brand reputation through media outreach and community engagement. Join us as a Social Media Marketing Specialist if you’re passionate about creating impactful digital stories that inspire action! Bring your creativity, strategic thinking, and enthusiasm to help us connect authentically with our audience worldwide!
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